Radio is stable personal and has an average of six distribution systems (sets) in every household. It reaches 99 percent of the people every single week. It can be heard while simultaneously doing something else. It's in most places of employment, most homes and most cars. It provides information, it's targeted, it's free, it's convenient and it's got the best pictures because it still required imagination. It's cost efficient, easy to distribute to thousands of stations quickly, and it produces excellent results for advertisers.